Event Tracking Guide for Google Analytics 4 with Google Tag Manager

This guide shall help you understand how event tracking works in Google Analytics 4 (GA4) and how you can implement it with or without the Google Tag Manager.

Read more
How to set up site search in Google Analytics 4 with Enhanced Measurement 

Site search analysis is very interesting for many websites. You can get direct insights into what your website visitors are looking for. This can even help you to identify new product opportunities.In Google Analytics 4 (GA4), it is very easy to set up site search if your website reloads and displays the search query as a parameter in the URL after your users do a search.

Read more